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BBC Ideas

  • Client

    BBC Ideas

  • Services

    Illustration, 2D Animation

An educational animation for new BBC platform BBC Ideas, looking at the phenomenon of Groupthink on social media.

The challenge

BBC Ideas is a new short form video platform for the BBC aiming to show informative and educational animation and video, as they put it – “Short films for curious minds”.

We were asked to create an animation on the subject of Groupthink. We were supplied the sound-bed of a voice-over and audio mix to work with.

We wanted to create an interesting visual style that would match the style of the content, and would keep the viewer engaged and keep them watching till the end.

 

Results

The final animation is bold and visually appealing, but at the same time is subtle and deals with a serious sensitively.
BBC Ideas have shared the video on their website, where it has been viewed over 12 thousand times, and on their social channels, where it has clocked up thousands more views.

BBC Ideas have shared the video on their website, where it has been viewed over 12 thousand times, and on their social channels, where it has clocked up thousands more views.

 

Flow Creative worked on an animation for BBC Ideas about the nasty side of social media and what can happen when groupthink sets in. They had a very can-do approach and worked quickly and to brief. We were very satisfied with the process and with the quality of the animation they delivered.

BBC Ideas