Working with our friends at Creative Spark we created a TV and online advert for the new NOW Music app.
To create an exciting, engaging broadcast advert to promote the features of the new app, using a mix of 3D and 2D animation.
Adapting the video for an online version.
Creative Spark developed some concepts and a rough storyboard for the promo video, which was to use a mix of 3D and 2D animation and a bright, bold colour palette.
We created animated 3D sequences of the phones moving in 3D space for the first section of the video, and then created a mosaic wall of all the iconic NOW album covers, that then transformed into the a 3D version of the NOW logo we modelled.
We then composited the 3D phone sequences with the pack-shot mosaic and added some additional animated elements and lighting effects, ending with the call-to-action and details of where to get the app.
The advert was broadcast nationally in the run up to the app release date and generated a huge amount of interest and subscriptions.
It was great working with Flow on this project, the TV ad turned out really nice and the client was very happy. The 3D phones sequences looked great and the tapestry made of classic NOW album covers was a great way to get across their breadth of content.
James O Connell – Deputy Creative Director – Creative Spark